Too much POP?

Retail Best Practices:

Salah satu sarana penunjang display di supermarket adalah POP (Point of purchase) materials. POP ini berfungsi untuk menonjolkan item produk tertentu yang sedang dipromosikan, atau item produk baru, atau produk termurah dan sebagainya.

Pemasangan POP yang tepat akan sangat membantu konsumen dalam proses pengambilan keputusan membeli produk. Kita tahu bahwa ada sangat banyak sekali jenis produk dalam satu kategori, sementara rata rata setiap konsumen hanya memiliki waktu belanja yang pendek. Hasil survey menunjukkan bahwa pelanggan melewati 500 sku dalam 5 detik!

Sangat penting juga POP ini untuk menarik minat konsumen membeli sesuatu yang mungkin tidak direncanakan sebelumnya (impulse buying). Sebagaimana kita ketahui bahwa kurang dari 40% pelanggan yang membawa daftar belanja.

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Global Retail Ranking 2007

Global Retail Ranking 2007 (Grocery)

Global Retail Ranking 2007 (Non Grocery)

Those interesting files above provided by retail.com including 20 countries top retail ranking. Indonesia is on the list, where Matahari is still the champion, followed by carrefour. See it full and got some insight by click on those links.

Thanks to planetretail.com 

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2008 Global Powers of Retailing

2008 Global Powers of Retailing: “Standing out from the crowd”

By Deloitte

Hot Article

This article is classified as hot article which contains a lot of valuable information for Key Account Managers, Trade Marketing Managers, Sales Directors, even CEO.

The Highlight are:

In 2006, the global economy was strong with global GDP rising an astounding 5.4%, one of the fastest rates ever recorded. Relatively rapid economic expansion took place in such disparate locations as Argentina, Canada, China, Germany, India, Russia, the UK, and the US. In many countries, elevated home prices added substantially to consumer wealth, thereby stimulating expanded spending. Even the US was still experiencing the last gasps of the housing bubble, and consumers were fairly flush with cash. Big

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Power shift from Supplier to Retailers

Source: Deloitte & Touche USA LLP - United States Many suppliers are losing brand equity. Consumer purchases are increasingly driven by price instead of brand loyalty. Most shoppers see only minimal differences between higher priced nationally branded goods and the more value-oriented private labels from retailers. Between 1998 and 2002, supermarket sales of store brands increased 18.4 percent to $42 billion. Sales of national brands increased only 11 percent over that same period.

Manufacturers face the significant challenge of convincing consumers that their branded products have unique value that is worth seeking out. Some branded food companies are already being singled out by analysts for their weak earnings figures that in part are said to result from charging more than private label brands. One response has been to increase promotional activity to narrow the gap between the manufacturer’s retail prices and those of private label products.

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Making the Most of Your Budgets

Making the Most of Your Budgets
By Jonathan Banks, Client Director, ACNielsen

Jonathan Banks, Client Director, ACNielsen examines how KAMs can prevent annual budgets slipping off the rails by undertaking more effective promotion evaluations and thinking differently about new product development.

Many KAMs I’ve met have quite often found themselves behind budget as their financial year unfolds. Those of us who have benefited from a Brian Moore finance course will understand the need for businesses to keep the share price moving upward by growing their top and bottom lines. As a result, KAMs can find themselves spending too much time examining the ‘explainable variances to budget’ - and too little time implementing corrective action. Your problem then grows and ‘all of a sudden’ you’re running out of months in the year to play catch-up.

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